1. Quality content
The best link building strategy by far is to write quality hotel content on your site that other relevant and industry sites will be happy to link back to and reference online. Hotel websites generally have less content than other traditional customer-facing websites but this is a hotelier’s chance to think beyond the square and head off their competitors at the Search Engine rankings post. Opportunities for hotel online content include:
- writing a company blog
- uploading media releases
- adding latest news section
- updating a local attractions and events page
- uploading hotel videos (see below)
2. Directory listings
Focus your hotel Search Engine Optimisation efforts on general directory listings such as theYellow Pages, White Pages and TrueLocal, global travel websites such as the Directory of Hotels and Mr and Mrs Smith, local community and local travel directories. There are many opportunities to list your property in directories for hotel link building – you just need to hone in on ones that are relevant to your website.
3. Guest blog posts
Another hotel Search Engine Optimisation tactic for savvy hoteliers is to position themselves as an industry expert and write guest blogs on relevant websites in return for a link back to their site with appropriate anchor text. You can also do link building by placing links to your site within the blog’s text, if suitable. Potential websites can include industry and business associations, influential hotel bloggers’ sites and community sites.
4. Article marketing
Article marketing is where a business expert from your hotel writes quality articles that are available for syndication to different websites. All article syndication websites work differently and you can negotiate with the webmaster of each site. Some allow you to target keywords within the text and others just allow you to link back to your site. This is a link building strategy that will drive long-term traffic back to your site.
5. Google Place Pages listing
In 2010 Google introduced Places Search which saw the merging of Google Place pages with organic search results. Thus, claiming your Place page and adding your business details including a link back to your website is vital to improving your local search results. Like websites, Google has a preference for Places Pages that are continually updated with fresh content such as videos, images, seasonal offers and so on.
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